February 21st, 2015
We recently launched the first of our beyoutiful series with Mara Ladines and Jeremy Lee Sanchez. Mara designs fashion and runs her own online store, By Mara, while Jeremy works towards his passion in ASL. He creates daily ASL videos on his Instagram account (@asl_nyc) which has a nearly 3K following.
They both are leading lives that are uniquely theirs and they still maintain their personalities while making calls with Convo. We wanted to show the freedom that Mara and Jeremy have with Convo as a seamless part of their daily lives, whether it’s to do business or to make calls on the go. Our interpreters are trained to stay true to their expression and our products, like Convo Lights, allow them to design the calling experience to fit their lifestyles. This is what beyoutiful means to us. We believe that being yourself is beautiful.
This is one of the many stories of real lives of Deaf people making it everyday and we couldn’t be happier to be a part of this story and to be able to feature it. To us, supporting other Deaf-owned businesses or Deaf professionals is more than a campaign. It is a movement, which we kicked off in the heart of Mara and Jeremy’s home base: Brooklyn, New York.
Here’s a behind the scenes peek of our beyoutiful launch event!
Pepperoni and jalapeno pizza, a favorite of Mara and Jeremy’s, and their favorite beverages were waiting for the guests when they arrived to the launch event. Everybody wore black, white, or grey, which are our couple of the night’s favorite colors.
Guests enjoyed browsing at the clothing line of By Mara fashion merchandises and seeing our Convo Lights demos. They also mingled heartily until it was time for our own Wayne Betts, Jr. to kick off the event.
Wayne explained how beyoutiful captures the experience we’ve always aimed for ever since Convo was born. You could say that beyoutiful has been nearly 6 years in the making. And then, it was time for the video! Mara and Jeremy had never seen the video before this event, so their first time watching was with the audience in Brooklyn!
“I was amazed at the connection between the video and the audience. You could feel the mood rise and fall along with the video,” Jeremy said.
“For me, that was the moment we knew that we needed to do more,” Mara remembered.
After that, Mara and Jeremy got the chance to talk with the crowd about their businesses and experiences with Convo Lights. Jeremy also gave a surprise performance!
That was a definite highlight! Jeremy also performed the full A to Z story of The Matrix that you saw in the video. You can see it in its entirety below!
Nobody wanted the night to end when it did, but this was just the beginning. Since this event, Mara and Jeremy have found a local space where people can come in and browse By Mara merchandise and take Jeremy’s ASL classes! Their grand opening of their new studio will be on March 27th.
Best of luck, Mara and Jeremy. One more surprise for you, reader, before we go: the story of how Mara and Jeremy started going steady officially.
It was so much fun to get to know Mara and Jeremy and we’re excited to introduce the next person in the beyoutiful series to you this Thursday, February 26!