Shooting Duff Goldman for our commercial was a real pleasure! Duff, who was the cake master in The Food Network’s reality show Ace of Cakes, instantaneously soothed any starstruck nerves some of us might have felt– especially Nicole, a Convo interpreter, who is a huge fan– with his easygoing vibe. He welcomed us in his West Coast bakery, Charm City Cakes, located on Melrose Ave in Los Angeles, and his staff made us feel like we were being greeted by friends.
Duff Goldman going over script with Wayne and Nicole
Turns out he was just as smooth on camera– not surprising, if you consider the 5 years he was on television. We didn’t need to coach his acting, which was a good thing because the entire team was occupied with their own tasks: Wayne and Jay were filming and maneuvering the camera movements while Leila and Nicole were standing in a corner, signing and interpreting the bride’s lines into Duff’s phone. With every take, Duff would surprise us with a new facial expression and word choice in his lines. Talk about giving us variety to work with!
Wayne working behind the scenes
When we came up with the commercial idea, it was a no-brainer to go with Duff. Not only is he big on supporting civil rights, he somehow found out about a lesbian couple who was denied a wedding cake from a local anti-gay cake shop. Unexpectedly, he made the cake for them at no cost whatsoever because no cake should be involved with any form of discrimination! Duff is also quite a personality, a lovable prankster, that we wanted to capture… and is evident in this bonus clip of him learning to sign: Duff Goldman learns ASL.
The icing of the cake was when Duff didn’t bat an eyelash when we asked if we could borrow one of his decorative cakes for the final scene in the commercial. “Have your pick,” he told us. When all was said and done, Duff looked at his phone, chuckled, and commented that he had to run down to get a brownie for his fiancee, who was threatening bodily harm if he came home empty-handed. Waving us good-bye, he got in his huge truck and pulled out of the driveway, presumably pranking his fiancee that the brownies were sold out.
If you missed the commercial, check it out below: